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Marketing · reviewed 2026-07-27

Mailchimp logoMailchimpmailchimp.com

What it does

email campaigns, customer-journey automation flows, segmentation, signup forms/landing pages, e-commerce integrations

Strong fit

small businesses and e-commerce stores wanting templates, journey automations, and many integrations in one place

Poor fit

budget-constrained newsletters or creators, costs climb with list size and automation flows are NOT on the free plan

Limitations

free tier is restrictive (250 contacts, 500 sends/mo, no automation flows); pricing scales fast with contacts; advanced journeys gated to higher tiers

Verified facts

  • free tier

    Free plan: up to 250 contacts; max 500 email sends/mo (250/day); 1 seat, 1 audience; Marketing Automation Flows not included; email support first 30 days only

    Mailchimp pricing · checked 2026-07-27

  • pricing

    Essentials from $13.00/mo USD (0-500 contacts; monthly billing, price scales with contacts; 14-day free trial); unlocks scheduling, A/B testing, 4-step automation flows, 24/7 support

    Mailchimp pricing · checked 2026-07-27

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Facts above were checked on the dates shown and can change — confirm on the vendor’s own site before you rely on them.