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Marketing · reviewed 2026-07-29

ActiveCampaign logoActiveCampaignactivecampaign.com

What it does

Email marketing and marketing-automation platform with CRM, AI (Active Intelligence), segmentation, and 900+ integrations for SMBs.

Strong fit

SMBs wanting powerful multi-step automations, A/B testing, and a built-in CRM at a low entry price ($15/mo for 1,000 contacts).

Poor fit

Not for teams needing a truly free plan or dead-simple newsletters only, the automation builder is overkill and pricing scales with contacts and higher tiers.

Limitations

No free plan (14-day trial only). Starter tier limits: 1 user, 5 actions per automation, limited segmentation, email sends capped at 10x contact limit, AI limits apply.

Verified facts

  • free tier

    No free plan. 14-day free trial, no credit card required.

    ActiveCampaign pricing · checked 2026-07-29

  • pricing

    Starter: $15/month for 1,000 contacts. CRM, multi-step automation (5 actions/automation), email sends 10x contact limit, AI features with limits, 1 user.

    ActiveCampaign comparison page · checked 2026-07-29

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Facts above were checked on the dates shown and can change — confirm on the vendor’s own site before you rely on them.